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DPA Appoints New Marketing Guru
Sep 8, 2016 4:47 AM
By Rapaport News
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RAPAPORT... The Diamond Producers Association (DPA) named Deborah
Marquardt as chief marketing officer prior to the launch of its inaugural campaign
this fall.
Marquardt (pictured) was most recently vice-president and general
manager of Time Inc.’s Style Network, where she led the publisher’s digital
product businesses. Prior to that, she served as a senior marketing and
communications executive at L'Oreal USA.
Marquardt will lead the DPA's activities in the U.S. and report to Jean-Marc Lieberherr, its chief
executive officer. The role was previously filled by managing director of marketing Sally
Morrison, who left
the DPA in May. Michael Pace, former
head of global marketing at the World Gold Council, took over in the interim.
“The addition of Deborah strengthens our leadership team at
a pivotal time for the DPA,” Lieberherr said. “Her deep expertise in
integrated, content-driven programs aimed at millennials, as well as
cross-platform and social media, are critical to spearheading the launch of
‘Real is Rare,’ the DPA’s new category marketing platform.”
The DPA was set up last year by an alliance of mining
companies, including ALROSA, De Beers, Rio Tinto, Dominion Diamond Corporation,
Lucara Diamond Corporation, Petra Diamonds and Gem Diamonds. Its inaugural campaign
will focus on digital and social media.
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Tags:
Deborah Marquardt, Diamond Producers Association, Dpa, Jean-Marc Lieberherr, Rapaport News
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