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RAPAPORT... Armitron, a division of E.Gluck Corporation, chose the MWW public relations firm to lead a national initiative in support of Armitron's "Make Time" campaign, which celebrates special moments in people's daily lives. MWW will also craft communications programs to promote the company's Anne Klein and Nine West brands.  "More and more brands are making luxury products affordable to a wider range of consumers and Armitron is at the forefront of this trend," said Michael W. Kempner, MWW's CEO. "Armitron is an icon in the category and has decades of credibility as 'America's watch.' Our efforts will help create fresh relevance for Armitron to deepen connections with longtime consumers and to also reach new audiences." The Armitron account will be led by MWW's consumer lifestyle marketing practice to develop and drive integrated marketing and brand management functions as well as secure traditional and social media influencers. Jerry Dikowitz, the senior vice president of marketing at Armitron, said, "Our 'Make Time' campaign is about encouraging consumers to make time for the people and activities they love. MWW will play an essential role in helping Armitron identify traditional and social vehicles to help us tell our brand story on a larger scale. MWW will also be an important strategic partner in helping us develop fresh marketing campaigns surrounding our classic Anne Klein and Nine West brands."
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