The Forever10

RAPAPORT...Created by Louis Newman & Company, the Forever10™ is a newcomer to the diamond industry. Patented and trademarked, this exquisite diamond is exclusively available through Master IJO Jewelers, members of the buying group Independent Jewelers Organization (IJO). This group represents more than 1,150 manufacturers and independent retailers throughout the United States. Unveiled at IJO’s March 2006 Buying Conference, the Forever10 took center stage with an overwhelmingly positive response.

PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The Forever10 is a perfectly round diamond cut to ideal proportions featuring 10 hearts and 10 arrows as opposed to the traditional eight. Superior light performance results from Forever10’s 71 facets versus the classic 57.
Tougher rough is required for the Forever10 to be cut with severe precision. In order to achieve exactly the same size for every equivalent facet, the Forever10 must be cut by hand by specially trained cutters. While regular round brilliant diamonds can be cut in hours, it can take days to cut a Forever10.

MARKETS AND MARKETING
Louis Newman & Co. unveiled a line of Forever10 rings, earrings and pendants at IJO’s Fall Buying Conference in July 2007. A Couture line of custom-designed larger pieces, including necklaces and bracelets, is also offered. Exclusive to Master IJO Jewelers, the Forever10 can be found throughout the United States, Canada and U.S. Virgin Islands. IJO provides its exclusive Forever10 retailers with television and radio commercials and a full line of in-store merchandising materials. IJO has developed a website to build consumer awareness at www.forever10.com.

The Forever10 diamond is sold with Gemological Institute of America (GIA) and/or American Gem Society (AGS) certificates for stones that are 0.70 carats and larger in size.

PRICING AND SUPPLY
For pricing information, contact Louis Newman & Co. Forever10 is in ample supply and available exclusively to Master IJO Jewelers.

WHAT BUYERS SHOULD LOOK FOR
Tagged with the slogan “The World’s Most Brilliant Diamond,” the Forever10 is a premium hearts and arrows diamond appealing to consumers of all ages looking for something special. The Forever10 scores highest grades in brilliance, dispersion and scintillation when measured by the GemEx Brilliance Scope® Analyzer and the OGI Firetrace Light Trace Analyzer. When looking for the “Brilliance You Deserve®” look no further than the Forever10.

Independent Jewelers Organization
25 Seir Hill Road
Norwalk, CT 06850
Tel: US +1 2038464215 Call  • US +1 8006249252 Call 
Fax: 203.846.8571
www.ijo.com
www.forever10.com

Louis Newman & Company
30 West 47th Street, Suite 806
New York, NY 10036
Tel: US +1 2127192626 Call 
Fax: 212.764.4329
email: e.lowy@louisnewman.com
www.louisnewman.com

Article from the Rapaport Magazine - January 2008. To subscribe click here.