Leafz by Trapz

RAPAPORT... The Leafz by Trapz™ was developed in the company’s factory in Ramat Gan, Israel, and introduced as part of the group’s spring 2006 collection. It is patented and trademarked around the world. It is available in pairs, where it can form the petals of a flower or other distinctive shapes, as side stones to rings and in multiple-stone designs such as eternity bands, bracelets and necklaces.

PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The Leafz is cut with a brilliant bottom to accentuate its shape and brilliance. The majority of the stones are available in D to G colors and VVS to VS clarities. Sizes range from 20 to 75 points. It is cut in two different directions, which allows jewelry manufacturers and designers to craft a variety of styles. The stones are available with certificates only when requested.

MARKETS AND MARKETING
At present, the stones are sold to high-end jewelry manufacturers in the United States. Leafz is available in the Far East in both mounted and unmounted form. It is advertised in trade magazines such as Rapaport Diamond Report, Idex, Diamond World India and Jewelry News Asia. There is a website, www.trapz.com, where inventory is available for viewing online.

PRICING AND SUPPLY
The price of the Leafz is compatible with market prices of regular trapezoids and half moons. There are no supply issues; the company is affiliated and partnered with a Diamond Trading Company (DTC) sightholder as well as one from Canada. It also maintains an office in Belgium for a constant supply of rough.

WHAT BUYERS SHOULD LOOK FOR
The Leafz is a unique stone that could be used in many applications, allowing jewelers and retailers the ability to deliver a unique product to their customers. It is available in a consistent supply of sizes and qualities required.

SWA-Trading Ltd.
54 Bezalel Street,
Yahalom Building #871
Ramat Gan 52520, Israel
Tel: 972.3.613.0628
Fax: 972.3.613.1773
Toll free from U.S. to Israel: US +1 8667046717 Call 
Toll free from Hong Kong to Israel: 800.908.104
email: elona@trapz.com
Trapz LLC.
579 Fifth Avenue, Suite 1230
New York, NY 10017
Tel: US +1 2124000540 Call 
Toll free: US +1 8884055333 Call 
Fax: 212.207.8820
email: eran@trapz.com
www.trapz.com

Article from the Rapaport Magazine - May 2008. To subscribe click here.