Rapaport Magazine
Retail

Designer Lines

June 2008

By Amber Michelle
RAPAPORT... Actress Jane Seymour has joined the ranks of other Hollywood notables designing jewelry, with the launch of “Open Hearts by Jane Seymour,” a collection sold exclusively at Kay Jewelers. The designs are based on Seymour’s watercolor and oil paintings “Healing Hearts.” The collection is her interpretation of giving and receiving love with an open heart, noting that if one’s heart remains open, it can never stay broken. The 40-piece collection is comprised of gold and diamonds or sterling silver. Seymour created the first design while competing on the TV show “Dancing with the Stars” last fall. Jewelry firm Siegelson and retailer Neiman Marcus partnered to adorn luminaries who attended the 16th Annual Kennedy Center Gala, The Art of Film Music. Neiman Marcus-Mazza Gallerie in Washington, D.C., provided designer gowns and Siegelson was the exclusive jeweler for the event that honored film directors Martin Scorsese and Steven Spielberg, as well as John Williams, who conducted the National Symphony Orchestra for the gala. A preshow reception featured models wearing jewelry from Siegelson.

Inspired by the mood of autumn, Dimexon Eurostar launched its new collection Foliose, which means covered by leaves. The diamond and gold interpretation of leaves is meant to convey the maturation of love as it develops into a deeper commitment and richer relationship.New York’s Grand Central Station was the setting for he A Diamond is Forever Floral Spectacular, a Mother’s Day promotion. Floral designer Antony Todd created an installation of 24,000 roses in Grand Central Station’s Vanderbilt Hallway Bridge that spelled out A Diamond is Forever.

For three days in May, people walking by the display had a chance to pick up one of 1,000 roses being handed out. Each rose had a code that could be entered online at a diamondisforever.com for a chance to win a $5,000 Three Stone Diamond Necklace.

The Jewelry Information Center (JIC) hosted its annual Editors’ Luncheon in New York City to promote fine jewelry and its important role in fashion to key members of the trade and consumer media. During a brief presentation to the press, Helena Krodel, associate director of media, JIC, reminded the audience that jewelry has integral value that can be passed down from generation to generation, as well as emotional appeal that is missing from other fashion items. The event showcased gold, pearl, tanzanite, colored diamond and palladium jewelry on tables where editors could touch and try on the pieces. Representatives were on hand from World Gold Council (WGC), Cultured Pearl Association of America (CPAA), the Tanzanite Foundation, the Natural Color Diamond Association (NCDIA) and The Palladium Alliance International (PAI) to educate consumer editors on the product. Krodel urged editors to consider jewelry for their magazines and noted that the JIC could assist them in calling in pieces.


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