Bright, bold enamel jewelry has been the runaway hit of the past few seasons as designers have stepped up to fuel our seemingly unquenchable thirst for endorphin-enhancing color. The medium acts as a versatile paint box for jewelers, allowing them to create scale and color without investing in pricier colored gemstones.
Yet this trend isn’t restricted to fashion jewelry. In an unorthodox design move, Italian designer Bea Bongiasca launched a diamond engagement-ring collection that weaves her signature lacquered gold swirls over the top of the stones.
Melissa Kaye was one of the first luxury jewelers to succeed with a collection of super-bright enamels. Her neon designs won her critical acclaim and sales. “There is an infinite number of options,” says the New York-based artist. Lately, she has started to experiment with pastel hues, but says colors like hot pink, sunny yellow and electric green remain best sellers.
“Clients are attracted to the fluorescent colors because of their undeniable mood-boosting effect,” she says. “The bright colors also pair well with diamonds, giving fine jewelry a more relaxed and wearable feel that resonates with today’s consumer.”
While Kaye was a pioneer, other brands are increasingly warming to the commercial power of energetic enamels.
Image: Bea BongiascaArticle from the Rapaport Magazine - October 2022. To subscribe click here.