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Department store chain Fortunoff has signed supermodel Petra Nemcova as the company's new face ahead of Christmas holiday season 2006. Nemcova is the first personality associated with Fortunoff since Lauren Bacall served as Fortunoff's spokesperson twenty six years ago.
Nemcova will serve as Fortunoff's regional advertising campaign spokeswoman and as the Holiday Jewelry catalogs model, reaching more than two million consumers nationwide. The newest campaign featuring Nemcova can be seen across store windows of Fortunoff's flagship Fifth Avenue location in New York City.
This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner, the company states.
Nemcova also collaborated with the jewelry design team to create a new collection called the "Petra for Fortunoff Collection," which will be available this holiday season in all Fortunoff retail locations, as well as online.
"Petra for Fortunoff Collection" incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000. A portion of proceeds from select items will benefit the Happy Hearts Fund, Nemcova's personal charity of choice she founded in 2005. The Happy Hearts Fund provides aid to children in need who have suffered loss or hardship as a result of natural, economic or health related disasters.
"For me, jewelry is an easy way to make a personal statement with your look. I feel very blessed to now be a part of the Fortunoff team, and the pieces I designed not only add a glamorous and sexy touch to any outfit, they add a bit of light and hope to your outlook each and every day," said Nemcova.
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