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Only Natural Diamonds Names First Editor
Feb 27, 2022 10:05 AM
By Rapaport News
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RAPAPORT... The Natural Diamond Council (NDC) has appointed Sam Broekema as editor in chief of Only Natural Diamonds, the organization’s consumer-facing website.
Broekema will begin in the newly created role on February 28, the NDC said last week. He will oversee the platform’s content strategy and will manage its annual trend report by composing a panel of retail, fashion, and media experts to form its style collective.
Broekema was most recently fashion market and accessories director at InStyle, a women’s fashion magazine. He has been a “diamond-jewelry devotee and expert throughout his editorial career,” the NDC added.
“I am honored to become the first editor of Only Natural Diamonds,” Broekema said. “I am excited to conceptualize what both modern and heirloom jewelry mean for consumers now, and celebrate the long and rich history of diamonds in culture, fashion, and the arts.”
The NDC, which carries out category marketing for the diamond industry, launched Only Natural Diamonds in 2020 as a “brand-agnostic” online resource for consumers. It publishes articles about natural-diamond jewelry and the diamond industry.
Image: Sam Broekema. (Natural Diamond Council)
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Tags:
category marketing, diamond marketing, generic marketing, InStyle, Jewelry, marketing, Natural Diamond Council, NDC, Only Natural Diamonds, Rapaport News, Sam Broekema
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